Program, launched earlier this year and already boasting tens of thousands of members. Actual masks suitable for Halloween were given away this week through Kill Cliff’s Cult Club loyalty G.O.A.T (“The Grapest of all Time”), featuring the image of a cyclops goat. In early October, Kill Cliff teamed up with the artist consortium Mishka on a redesign of its CBD flavor, The Involved with ad campaigns for such brands as Ford, Nike, Gillette and Toyota. Year, he had won Emmy Awards as creator, host and producer of “Sport Science” on ESPN and FSN, and served as co-host of “Soul and Science” on NFL Network. Navy Seal Foundation, announcing that the company has now donated more than $1 million to the group.īrenkus, meanwhile, has Kill Cliff on a marketing tear. Timar, a former Navy Seal, is especially proud of the brand’s association with the High-caffeine energy drinks (150 mg, from green tea), launched in 2019 and reformulated a year later. Kill Cliff’s CBD line, with five flavors, launched in 2019, joining the brand’s original 10-year-old energy drinks in five flavors, and its seven-flavor Ignite line of While that event was media-only, Timar said to expect consumer-facing mixer events in the Indeed, mixology was the focus earlier this week of a live Kill Cliff TVĮvent demonstrating how to make an Old-Fashioned with CBD Orange Kush and Bärenjäger Honey Bourbon. Lot of consumers like using our drink in mixes,” so Kill Cliff is working to fulfill that need, Timar explained. Shows sampled by Marketing Daily included ample plugs for Kill Cliif products.Ĭliff TV’s consumer interface, the brand is working with bars and restaurants to show its linear service on their screens, Timar said in an interview with Marketing Daily.įits in nicely with Kill Cliff’s July deal with major distributor Southern Glazer’s Wine & Spirits to get its CBD drinks into bars, restaurants and liquor stores nationwide. Starring Tyler Connolly and Dave Brenner of the band Theory of a Deadman. Show” with the former NFL star, and “American Brain and Brawn” with the WWE’s Lucy Evans, both co-hosted by Brinkus and “Band Meeting! with Tyler & Dave,” Kill Cliff TV, Brenkus said, already offers 400 hours of programming via 10 unscripted series, including such titles as “Team No Excuses Presents The Ray Lewis Kill Cliff’s chief marketing officer John Brenkus told Marketingĭaily that unlike energy drink competitor Red Bull’s service, Red Bull TV, Kill Cliff TV includes an interactive interface - through Brinx TV - that allows click-throughs to ecommerce TV lifestyle service, Kill Cliff TV, consisting of a free live feed, and both free and paid on-demand content. Now, the rapidly growing company has launched its own streaming Ten-year-old Kill Cliff, which two years ago expanded from energyĭrinks to high-caffeine energy drinks and CBD drinks, has seen its revenue triple during that time period, CEO John Timar said.
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